Posts Tagged ‘the social wave’

I know there is a lot out there on Facebook fan pages, however I felt there were still some basics missing with the masses, hence my latest column with Entrepreneur. It is time that you made some changes to your fan page. The features are changing daily- keep up with them and it is no longer about the “Likes” (actually it never really was).

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As Facebook continues to enhance its fan page options, businesses are not only struggling to keep up with the changes, but they also are still trying to figure out how to brand and market their pages. Because of some of the changes, strategies you used just last month to increase your “likes” and interactions with fans may not be as effective.

Here are a few quick branding fixes that will make it easier for prospects to find you, as well as some tips on getting more fans–or what I prefer to call interested prospects.

No.1 – Brand the URL. If your fan page URL is still set with a bunch of numbers, you are making it harder for prospects to find you and missing out on a branding opportunity. Facebook recently lifted the requirement that you get 25 “likes” before you can name your fan page URL. Now, all you need to do is go to www.facebook.com/username and set your name in the URL, which is great for branding purposes and easy link referrals. For example, instead of www.facebook.com/1283743hreu818, my link is now www.Facebook.com/StarrHalldotcom.

READ THE REST OF MY ARTICLE/COLUMN FROM ENTREPRENEUR HERE

As always, thank you for stopping by. I look forward to chatting with you online (and off) in the near future,

Starr Hall

We are putting the final touches, set, equipment and segments together for my new webtv show, however I decided recently that we need to add one more thing- I don’t want to talk to and with myself, therefore I decided to bring on a co-host. I would greatly appreciate your help by going to the link below, it will take you to my Facebook page where you can view each one minute video and then choose one to vote for. You can only vote one time and for one video and remember if you don’t vote then you can’t complain (hehee).

VOTE HERE!

On another note- what about you? What are you doing in 2012 with video, digital or mobile marketing? I would love to hear.

More to come from me, I am diving into as much as I can so that I can share only the best business and relationship building sites, technologies and tips with YOU!

Thank you for stopping by,

Starr Hall

When it comes to a personality brand image, there is nothing more important than keeping your personal headshot photos up to date AND choosing an experienced photographer.  I recently hired a local photographer- Melissa Fitzpatrick and spent an afternoon with her sticking a camera in my face. Although I am constantly in the spot light when speaking and on media interviews, I actually have a very hard time taking photos (hence wanting vino for every photo shoot).

I found the experience this round to not only be fun and educational but no vino was needed. Melissa immediately made me feel at ease and was beyond prepared by bringing lighting equipment with her, a pack with all of her equipment AND she had already checked out places to go with different backdrops in the downtown area.

When my photo link came back today I was shocked at how many photos she took and more importantly I actually found more than one that I liked.  She knew just how to position me and the 50 lb lighting that she was carrying around.

I would LOVE your opinion on which one you think I should change to on my sites and branding…at least for the next 6 months.

A few different looks- I lettered them.  Thank you so much for your feedback. And HEY- when is the last time you had your photos done? Hmmmmm….

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Smiles,

Starr Hall

Creating a safety net for your social-media activities has never been more important.

When Twitter went down last year for several hours, tweeters believed that it was a service attack with all their personal and business information hacked and lost. Although Twitter denied falling victim to an attack, new hackers and technologies surface daily — making protecting your social content and contacts all the more vital.

Not only would trying to rebuild your business’s social presence be extremely stressful, the loss of information could also ultimately affect your company’s results. To avoid this end, here are six tools to help you cast a social safety net: TO READ THE ENTIRE ARTICLE, view HERE at www.Entrepreneur.com.

Thank you for visiting, checking out my column and providing feedback, contribution or sharing it.

To us,

Starr Hall

Although sharing successes are certainly great, empowering, inspiring and just all around awesome, I want to talk about failures and challenges as an entrepreneur. A few months ago I started to wonder if entrepreneurs would be interested in reading/learning about my failures/mistakes, so, I surveyed 100 people from my contact list and 97% of them said- HECK YAH!

I think it is important as an entrepreneur to share these with you so that you can learn from as well as know that EVERY SINGLE PERSON, even if they are at a higher business growth level than you experiences failures, challenges and upsets along the way. It is how we deal with them that matters. I will be sharing videos, posts and stories throughout 2012…yes even my Ben & Jerry’s days in PJS- oh yah, here I come…uncensored. Are you ready?

“Fall down seven times get up eight” Japanese Proverb

MY FIRST FAILURE PUBLIC DEBUT in The New York Times, VIEW HERE!

Always stand up,

Starr Hall

It is that time of year again, a time to look at what you have accomplished this year and what you need to set in place to grow your business next year. I call this the year end check system- Failure check, success check, change check. Where can I learn from my failures, successes and where can I change?

I have made it a tradition with my business for the past five years at this time to set up all of my marketing and new products so that they can launch for 2012. I spend 1-2 weeks and focus on it every single day until done. I also stay up for 20-24 hours straight on December 31st to get rid of the old and make room for the new. This means- close out client relationships or projects that just aren’t working, or set up better organizational systems and get rid of programs that are not benefiting my company etc… Basically, I clear my space and make necessary changes to my company/brand for the benefit of my clients as well as moi and my family. I love the quote- “the business that doesn’t change…dies”. I believe this to my core and I am constantly looking to change my brand, services, products, business and marketing…as well as my mind set.  I have come up with a few tips below as to how you can prepare your business for 2012 and embrace change. Comments welcome.

1) Do a Client/Customer Check- If you are stressed, spending more time on a client or with a customer than you are getting paid for OR the client/customer does not respect your time and or fees then it is time to say goodbye. Trust that you are closing out the good (or not so good) to make room for the great. This is often one of the most difficult things to do, however this can be the most profitable in the long run. I have fired/closed out hundreds of thousands of dollars in revenue simply because the client is not a good fit, does not respect my time or is too difficult to deal with. Quality of life is important to me and my family and that always comes first. Do this check now and take action.

2) Incorporate New Technologies- take 1-2 days right now to check out new technologies, software, programs etc… to see where you can simplify systems as well as gain more brand exposure. Check sites such as www.mashable.com, www.techcrunch.com or www.marketingsherpa.com to read about the latest and greatest tech stuff and marketing studies. Of course, don’t forget about StarrHall.com too

3) Create New Products & Services- If you have the same products and offerings that you started with in 2011, then you need to add a new offering, bonus, service/product. People get bored with the same offerings and you can saturate your current reach and list in a matter of weeks. What can you offer that is new, different and can help ease a client or prospect’s pain points? What pain are they in? Ex: need more revenue, an easier way to do something, need to save money etc… If you can cure a pain point with your services/offerings then you are way ahead of the business growth game.

4) Create New Opportunity- The best way to do this is to get exposure for your brand. How? PR!!!!!!!! Create a new media list, new media pitch, reach out to new blogs and connections. Commit to reaching out to at least 50 new people before 2012 starts, make at least 40 of them media contacts. Do this, do it today!

So there you have it- a few tips for you to hit the ground running in 2012. Your success is my commitment and true passion. Please feel free to leave comments, feedback or ask questions. I am here to help and I can only help if you chat/post/talk with me.

To 2012, let’s kick some ass! (yes, I cursed, it had to be done!)

Starr Hall

Here it is, my latest column with Entrepreneur.com- (PS- stay tuned for more info and posts on/about my upcoming webtv show, oh yah it’s gonna be some biz building fun!)

COLUMN: As more people use the Internet in search of information, online video becomes increasingly important for reaching and connecting with followers, fans and customers. Video’s rise in power as a marketing tool is due to its attractiveness to web surfers. By adding a smile and a friendly voice, you can build rapport with your customers faster and help them relate to your business on a more personal level.

Video connects customers on a deeper level because it covers and reaches out to different types of learning styles: the visual where people learn by reading or seeing demonstrations of a product or service and the auditory where people connect by listening to audio.

Videos also help sites show up higher on the search engines. Browsers and search engines are becoming savvier and are spending less time reading endless web pages of text. Instead, they are picking up on keywords tagged on videos appearing on sites.

As a growing business, it is important that you integrate video into your online marketing efforts. Even if you start with a basic video tip on how to best use your product or service, just get it recorded and post it to YouTube, your own website and/or blog. Although most people like humor and creativity, they also like messages that help them save time or money or makes their life easier, and that’s what you can provide.

To read the entire article GO HERE…please

Thank you for visiting,

Starr Hall

I am beyond thrilled to announce my latest book release with my favorite publisher on the planet- Entrepreneur Press. The Social Wave, Why Your Business is Wiping Out With Social Media and How to Fix it is now available where ever books are sold. Over 229 sites picked up my release on the book in the past 24 hours with exposure to over 65 million. Three Social Media Power Moves is just a hint as to what is in my new book. Thank you for reading, for your support and allowing me to help you take your business to higher levels, it is my passion and my constant goal.

As featured in (and hundreds more!):

Your marketing go-to,

Starr Hall

Here is segment #2 on BraveHeart Women TV- helping a budding entrepreneur BUILD HER BRAND.

Check it! View it! Do it! Thank you for visiting and watching. Thank you Ellie Drake!

- Starr Hall