How to Build a Fan-Worthy Facebook Page

entrepreneur magazine

I know there is a lot out there on Facebook fan pages, however I felt there were still some basics missing with the masses, hence my latest column with Entrepreneur. It is time that you made some changes to your fan page. The features are changing daily- keep up with them and it is no longer about the “Likes” (actually it never really was).


As Facebook continues to enhance its fan page options, businesses are not only struggling to keep up with the changes, but they also are still trying to figure out how to brand and market their pages. Because of some of the changes, strategies you used just last month to increase your “likes” and interactions with fans may not be as effective.

Here are a few quick branding fixes that will make it easier for prospects to find you, as well as some tips on getting more fans–or what I prefer to call interested prospects.

No.1 – Brand the URL. If your fan page URL is still set with a bunch of numbers, you are making it harder for prospects to find you and missing out on a branding opportunity. Facebook recently lifted the requirement that you get 25 “likes” before you can name your fan page URL. Now, all you need to do is go to and set your name in the URL, which is great for branding purposes and easy link referrals. For example, instead of, my link is now


As always, thank you for stopping by. I look forward to chatting with you online (and off) in the near future,

Starr Hall

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