I would like to say that I have a pretty good LinkedIn profile. 100% completed, WordPress tied into it, and everything completely filled out. My profile provides plenty of great information about me, my work, and my goals. Recently, while updating some new information, I saw the “Improve Your Profile” button to the right of the page (on the Edit Profile page).
Improve my profile you say? How could I possibly resist that?! I clicked the glaring yellow button, at first only to find that it was asking me to add information about a couple of really old jobs that I was just getting ready to purge from my profile anyway. I skipped these steps and then was intrigued by the next option. LinkedIn asked me if I wanted to “Add a Project.” I thought for a second and decided that this could be a great way to put more emphasis on the guest blogging work that I’ve done, so I followed the prompts. Now I ask: HOW HAVE I NOT KNOWN ABOUT THIS FUNCTION BEFORE?! This is such a great way to connect to fellow collaborators via LinkedIn! I really think LinkedIn should put more emphasis on this portion of a profile page.
Here are some of the great features:
- “Projects” allows you to name your project and input a URL. This then turns the title of the project into a hyperlink, leading the viewer of your LinkedIn profile to the project’s website and thus creating an inbound link.
- You can specifically relate your project to a position that you hold or have held. This can be a great way to show off your expertise in a current or previous position by showing viewers evidence that you know your stuff.
- Emphasize relevancy by stating when this project started, completed or if it is still ongoing. The more current, the more likely viewers will be to check it out.
- There is a character limit-free (at least as far as I can see) Description space where you can add details to get people interested in the project itself. (Disclaimer: Be aware that this will show up on your LinkedIn profile, so be concise and to the point.)
- The best part is that you can add “Team Members.” If you are connected to your collaborators on LinkedIn, you can add them here and their name will appear as a hyperlink to their LinkedIn profile. You are not, however, limited to just your connections. You can still add other collaborators to the list and they will appear as plain text. I recommend using this as a reason to connect to someone on LinkedIn (or encourage someone to get a LinkedIn profile if they don’t have one.)
What a great way to show off teamwork and strengthen your connections on LinkedIn while also adding another inbound link for your website, blog, academic journal, or web-based project!
To add a Project to your profile, log in to LinkedIn and click “Profile” in the header bar. Just below the box that contains your main information there will be an area that looks like the below:
Click on the “+Add sections” button and it will bring up a window with different options to add to your profile. Under the “Sections” heading, you will see an option called Projects (there are also other great options to add to your profile here). This will then allow you to input all of the above listed information. Be sure to use keywords in the description that are relevant, just like you would any other SEO. You want these Projects to make you more searchable for clients, prospects, potential employers and potential business partners. DON’T just list keywords though. Make it sound like a thesis or a complete summary that will give viewers an understanding of the project. This is also another opportunity that LinkedIn provides to let you sound like an expert on your topic of interest. Use it. In case you’re a more visual learner, I have also created a step-by-step video guide for adding “Projects” to your profile. Check it out here.
Have you already been utilizing the Projects section? Have you had any success with it? What are your thoughts on other ways to use this function? Chime in below!
Now go get your social on!
THIS POST IS STARR HALL APPROVED
From Guest Blogger- Rob Zaleski