Back to basics: How to keep social media from making you crazy
[Starr says: Here's another guest post from Erika Kerekes, who heads up social media solutions at Deluxe Corporation.] One of the most common complaints I hear from small business owners about social media is that it’s overwhelming. So many networks. So many experts telling them what they should do, have to do, can’t avoid doing. The technology and the rules change all the time. New...
Read MoreThree Tips for Building Your Network on Google+
[Starr says: Please welcome contributor Erika Kerekes, who heads up social media solutions at Deluxe Corporation.] You have your business page set up on Google+, right? If not, it’s time. Google has made it perfectly clear: Businesses that are active on Google+ will get found more easily via Google search. Google+ posts are indexed almost instantaneously. And with Google’s new personalized...
Read MoreHow to Write a Business Blog Without Getting Overwhelmed
[Starr says: I hope you enjoy this guest post from Erika Kerekes, who heads social media solutions at Deluxe Corporation. She'll be contributing here from time to time.] We’ve all heard about the benefits of writing a business blog. It’s a great way to show the world you’re smart about what you do. Refreshing the content on your website helps you get found through online...
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