Back to basics: How to keep social media from making you crazy
[Starr says: Here's another guest post from Erika Kerekes, who heads up social media solutions at Deluxe Corporation.] One of the most common complaints I hear from small business owners about social media is that it’s overwhelming. So many networks. So many experts telling them what they should do, have to do, can’t avoid doing. The technology and the rules change all the time. New...
Read MoreCreate More Connections Using “Projects” on LinkedIn
I would like to say that I have a pretty good LinkedIn profile. 100% completed, WordPress tied into it, and everything completely filled out. My profile provides plenty of great information about me, my work, and my goals. Recently, while updating some new information, I saw the “Improve Your Profile” button to the right of the page (on the Edit Profile page). Improve my profile you say?...
Read MoreMaximize Your Blogging Efficiency!
Companies in just about every industry and of every size want to launch a company blog, and understandably so. Blogs – with their fresh content, keyword-rich text and (hopefully!) original ideas – are search engine bait. Still, it can be daunting to launch a blog, let alone maintain one, especially for small companies already constrained by budget woes and an understaffed workforce....
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